If an investor is serious about ESG (environmental, social and governance) they may need to ask questions. As an ESG investor are you solely attempting to avoid particular sectors? Do you believe your investment choices are a force for good? Have you given yourself enough time to consider all the evidence?

This is what frauds do. Their focus is on the market instead of the client. Outperforming the market is something that can’t be assured or guaranteed, but it’s presented as the service to people who don’t know any better.

A tale of two movie stars, their financial choices, and the success that came with a very simple investment strategy.